Worms, 2024 — KOBIL, a global SuperApp platform provider, proudly announces its recognition as a sample vendor in Gartner® Hype Cycle™ for User Experience, 2024. This acknowledgment mentions KOBIL’s SuperApp Framework, which is paving the way for digital transformation in the business world.
Gartner® Hype Cycle™ for User Experience 20241 report underscores the transformative potential of SuperApps and MiniApps. These technologies are noted for their ability to create new digital opportunities while maintaining consistency in user experience and adaptability to various user needs. Today’s global user demand robust and user-friendly mobile-first experiences.
According to the Hype Cycle, SuperApps, with a market penetration between 5% and 20%, have reached a broad user base, particularly in regions like China, Southeast Asia, India, and Latin America. Conversely, MiniApp’s cater to a more niche audience, with a penetration rate between 1% and 5%. By 2027, Gartner2 predicts that more than 50% of the global population will be daily active users of multiple SuperApps.
Recognized Vendor for SuperApp and MiniApp
With KOBIL SuperApp Framerwork, KOBIL was recognized again as a Sample Vendor in the Gartner® Hype Cycle™ for User Experience in the SuperApp and the MiniApp segments. While the Hype Cycle SuperApp category includes technology providers such as Alipay, Microsoft, PayPay, Paytm, Slack, and WeChat, the MiniApp category recognized global technology providers with KOBIL like Builder.ai, Globant (GeneXus), Ionic.
Business Impact and User Experience
According to the Hype Cycle, “Organizations can create superapps to consolidate multiple mobile apps or related services that reduce user experience (UX) friction (such as context switching) and development effort. superapps can achieve economies of scale and leverage the network effect of a larger user base and multiple providers. Superapps provide a more engaging experience for their customers, partners or employees. They improve UX by enabling users to activate their own toolboxes of miniapps and services.”
Technological Challenges and Solutions
Hype Cycle Report highlights “current technologies lack a ready-made framework or solution for creating custom Superapps.” Although the relationship between MiniApps and SuperApps in terms of consent management and security is complex, the KOBIL SuperApp Framework offers unparalleled advantages. It provides clients with a robust platform for building and expanding their ecosystems, addressing these challenges effectively.
KOBIL SuperApp Framework: Ready-to-go Custom Platform Solution
Secure SuperApp Platform is an all-in-one suite of multi-sided platform technologies, with high-secure identity and access management solution at core, empowering institutions to drive future-fit and sustainable growth via platform business models.
KOBIL brings the know-how to always secure and compliant mobile app framework as well as 30+ years of security engineering expertise. The KOBIL SuperApp Framework allows for secure identity and security function usage allowing high value functions like single sign-on, banking, payment, digital contract signature (on device), secure private data storage, secure confidential private chats, password recovery and secure onboarding mechanisms in the platform. (See: Single Sign-on and Consent Management) It enabled the realization of exemplary SuperApp projects around the world. (See: Istanbul Senin,Worms)
It offers your business a unique platform journey for your new chapter of infinite opportunities. Next generation productivities in your existing ecosystem are enabled for business growth. More engagement with your customers is enabled and results in creating new businesses with the modular function set of the platform infrastructure.
Discover the Solution
Get in touch with us to discover KOBIL SuperApp’s comprehensive features, benefits, practical applications, and customer success stories.
Sources
1 Gartner, Inc., Hype Cycle for User Experience, 2024, By Frank O’Connor, Nabeeha Ahmed, Will Grant, Published June 18, 2024 (Available here)
2 Gartner, Inc., Press Release, Gartner Identifies the Top 10 Strategic Technology Trends for 2023, ORLANDO, Fla., October 17, 2022. (Available here)
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About KOBIL
The KOBIL Group is a global leader in digital identity and mobile security solutions. Founded in 1986 by Ismet Koyun, KOBIL develops innovative solutions for application protection, user authentication, transaction authorization, and more. It is the only company in the world that, with its technologies, enables comprehensive identity and mobile security management across all platforms and communication channels. KOBIL has been a pioneer in the field of data security and is a visionary in terms of cutting-edge security technologies. The latest innovation from this security specialist is the world’s first OneApp4All™ for cities, which consolidates all identity options in one central location. Globally, more than 1,000 companies trust KOBIL, including the German government, Airbus, DATEV, Raiffeisen Bank, Commerzbank, Erste Group, ING, Migros Bank, Mastercard, and Siemens. KOBIL employs over 500 staff, with its headquarters located in Worms, Germany. It has additional branches in San Diego and San José (USA), Zurich (Switzerland), Istanbul (Turkey), and London (United Kingdom). For more information, visit www.kobil.com.
Press contact:
KOBIL GmbH, Pfortenring 11, D-67547 Worms, Germany, E-Mail: hello@kobil.com Phone: +49 (0) 6241 3004 0
