myGini, a San Fransisco-based provider of leading edge software solutions for the FinTech sector, unveiled its integrated payments and loyalty application, myGini.
Launched on October 22 at the Money 20/20 in Las Vegas, myGini represents a true innovation in the U.S. financial services market.
myGini is an integrated payments and shopping app that connects cardholders, retailers and banks. By serving as a bridge between MasterCard/Visa networks and financial institutions, it delivers an enhanced shopping experience for consumers, while increasing transactional volume for retailers and banks.
As Mehmet Sezgin, founder and CEO of myGini, Inc., explains, “myGini provides two core benefits that really break new ground in the U.S. card market. First, its loyalty engine offers retailers a highly sophisticated platform to roll out creative promotions that draw repeat customers. Second, its real-time push notifications, which cardholders receive with every purchase, simultaneously trigger parallel offers from their banks, a feature that boosts transaction activity and builds customer engagement.”
Through this initiative, the company will minimize integration efforts required from banks and retailers by leveraging their current infrastructure and integrating myGini systems with MasterCard and Visa APIs. At the same time, myGini will offer retailers an extensive range of offer platforms to replace paper-based coupons and rebates. Lastly, the firm aspires to build traction in the mobile-wallet niche by harnessing existing card transactions.
Sezgin, a payments and banking expert with broad worldwide experience, points out, “The dynamics between card issuers and merchants are unique in each country. However, this is not the case for cardholders. No matter where they live, consumers recognize a winning value proposition when they see it.”
myGini exhibited in Booth 850 at the Money 20/20 conference hosted in The Venetian from October 22-25. The world’s premier event for financial payments and services gathered more than 11,000 attendees from 4,500 companies and 85 countries.
Founded in 2016, myGini, Inc. is headquartered in San Francisco and financed by a group of private investors. For more information about the company, please visit www.mygini.com.
